Context

Sales

Sales teams are essential to the livelihood of a business. However, much of their work suffers from inefficiencies due to old legacy systems, manual work that can be automated, and failing to take advantage of newer technologies. 

SimplyAsk solutions – including Symphona and our consulting services – can help many sales teams modernize their systems and optimize their processes so they can save time and money and focus their efforts on more complex work. 

In particular, SimplyAsk can help address some common challenges in the following areas within sales:

CRM Integration with Sales Funnels

• Customer Data Security:  Data security is a significant challenge in today's sales funnels for banking. With technology advancing quickly and customer data demand increasing, banks are constantly under pressure to protect customer data. Any security breach can be highly damaging to banks, resulting in customers losing trust and often leading to extensive financial losses. It is of utmost importance, then, for banks to have systems that ensure data security across all levels, from initial storage, through processing and ultimately destruction when no longer needed. Failing to protect customer data affects the bank's reputation and jeopardizes customers' personal information. As a result, banks need to prioritize customer data security throughout their entire sales funnel process.
• Sales Funnel Design Complexity: Designing effective sales funnels for the banking industry presents a unique set of challenges. The complexity of consumer needs and unique offerings from each financial institution requires specialized expertise to craft marketing strategies that bring customers through the funnel and convert them into loyal customers. The ever-changing landscape of compliance regulations and the increased use of digital tools and data-driven solutions make this task even more challenging. 

To design successful sales funnels, banks must stay on top of industry trends and leverage their available technology while simultaneously solving customer problems with innovative solutions that build trust. Effective sales funnel designs can help banks acquire new customers, retain existing ones, and surpass their financial goals.

Paying Commissions

Paying the right amount of commissions on time is essential to ensuring consistent performance from your sales team. However, it can get tricky when taking into account the following challenges: 

• Overwhelming Amounts of Data: Managing commissions can be a complex and challenging task that often involves dealing with large volumes of data. This data can be difficult to collect, store, analyze, and effectively use. 
• Slow Turnaround Times:  One of the most challenging aspects of an agent's role is navigating slow turnaround times for commissions. Delays from customers can sometimes be lengthy, leaving agents struggling to receive the compensation they deserve for their hard work and dedication to closing a sale. This can lead to cash flow issues and difficulties meeting financial obligations. Agents can overcome these obstacles by implementing effective processes such as involving staff, implementing rigorous tracking mechanisms, staying up-to-date with carrier updates, and communicating promptly upon receipt of submissions. 
• Difficulty Tracking Payments:  Manually tracking commission payments is time-consuming and labour-intensive, often resulting in delays, miscommunications, and potential inaccuracy. For agents navigating such financial complexities, it can be challenging to quickly and efficiently track payments accurately. 

Solutions

How SimplyAsk Helps Sales

Strategic Planning and Architecture

If your organization feels its current infrastructure and architecture is failing to support sales systems and processes, SimplyAsk can help plan and execute your new infrastructure and architecture goals. Our team will help clarify your goals, plan resource allocation, and account for potential risks.  

SimplyAsk develops infrastructures with scalability and flexibility in mind, ensuring our solutions can adapt to your evolving organizational needs and accommodate growth. We select technologies that enable seamless expansion without sacrificing performance or reliability. 

Application and Data Migration

If your organization is still using old and inefficient legacy systems for your sales processes, SimplyAsk can help modernize and centralize your digital systems and data architecture, such as your CRMs. Our migration projects typically follow a phased approach, where we perform a comprehensive assessment of existing systems to create a detailed migration roadmap for your organization, including activities, milestones, and resource allocation.

By using our Symphona Migrate tool and our AI-powered conversion tools, SimplyAsk can dramatically expedite the data migration and transformation processes while managing fallouts and ensuring data integrity and compatibility. 

Process Optimization and Automation

Integrating CRM with Sales Funnels

By utilizing Symphona Flow, Converse, and Resolve, organizations can easily integrate its CRM with its sales funnels.

Flow is a powerful tool for streamlining workflows and increasing efficiency while helping to ensure compliance. With customer data security and design complexity in mind when integrating CRM with sales funnels, Flow can offer benefits such as greater accuracy in data capture and faster processing of transactions, helping to eliminate errors and security issues that would be caused by manual data entry,

Flow also enables organizations to reduce development expenses over traditional integration, enabling more complex system designs without added labour costs. This attribute increases productivity and efficiency when using Flow for commercial integration projects.

Converse’s generative AI features means that agents can deliver information intelligently and transparently in real time through sophisticated analytics. By leveraging language excavation from conversation transcripts or recognizing high-risk accounts the moment they are flagged, sales teams can manage customer data protection more closely and safely. Moreover, these powerful tools can help design intricate systems to integrate CRM sales pipelines with funnels to ensure sharper forecasts, greater accuracy, and efficiency of banking operations alongside a streamlined customer experience.

Resolve helps sales teams save time and money by digitizing data and streamlining processes such as document management, making storing, retrieving, and transferring information easier. This aspect ensures that customer data and other records remain secure while allowing organizations to quickly create complex sales funnels to integrate CRM systems with organizational services. 

Automating Commissions

By utilizing Flow and Resolve, sales teams can streamline commissions.

Flow helps reduce the overwhelming amount of data involved with commissions. It automates tedious and complicated tasks, such as administering documents, processing claims forms, and more, drastically reducing the time and effort required for commission staff to complete those duties. 

Flow can also quickly and accurately record data and organize it into meaningful reports, resulting in increased efficiency, fewer errors, and lower operational costs. Commission teams can further benefit from Flow's continuous monitoring capabilities, which allow them to detect anomalies as they happen, intending to flag potential issues faster than if humans were involved.

With Flow, all data can be tracked, which is imperative for ensuring all information is provided. Flow includes a custom dashboard for seamlessly managing tasks, and since it is a no-code solution, individuals with any technical experience can use it. Symphona also easily integrates with any software tool that has a third-party API.

Email Triage

Leverage Symphona’s generative AI technology to automate email capture, categorization, and service ticketing so that your sales team has more capacity to focus on high-priority items. 

Organizations can orchestrate the entire email triage process using Flow’s advanced workflow automation capabilities. Flow can navigate the contents of every email in an inbox, determine whether it can or cannot reply based on RPA flags, use generative AI to send intelligent auto-replies for simple queries, and connect with Serve to create service tickets for more complex action items. Flow can integrate with existing internal and third-party systems via API, providing your team flexibility with how you use it alongside your current technical stack.

For any errors in workflow automation, Resolve can manage and automatically triage any business exceptions (fallouts). Errors in manual and automatic business processes are inevitable, from simple issues like unavailable downstream APIs to more advanced ones related to failed validation checks. Resolve integrates tightly with Flow to reduce exception resolution effort and help your organization focus more on your core mission.

For managing service tickets with ease, Serve allows for automatic task management and follow up tasks with minimal configuration. By integrating it with Flow, teams can use the smart assignment tool, ensuring that staff are automatically assigned tasks based on their urgency and complexity. By automating this process, teams can focus their time on high-priority action items.   

Knowledge Centralization

Your sales team can train Converse generative AI agents on any knowledge base and use for a variety of capabilities, one being as a search engine for their documents and information. 

By training a Converse generative agent on an organization’s digital knowledge base, the agent will learn about all the information it receives, including its location, applicability, and how it relates to other information in the system. By leveraging its LLM technology, the agent can accept and reply to queries submitted by staff about locating or verifying specific internal business information. The agent will speak using organic and formal language. Low response variability prevents hallucinations from occurring, ensuring complete accuracy. 

Overall, for every aspect of your organization’s sales systems and processes, SimplyAsk solutions can help modernize and optimize them so that your sales team can perform at their best while saving money. Contact our sales team today and get a free consultation on how your organization can use SimplyAsk solutions.