Customer feedback and market research are integral in making informed strategic decisions. However, conducting a surveying or market research campaign can be resource-intensive and require a lot of time for planning.
Symphona can help optimize the following three core aspects of market surveying to save time and improve your processes:
An end-to-end customer surveying process often requires the use of multiple software tools. Some organizations report using 15 or more different product connections to achieve their surveying goals.
For example, they might use SurveyMonkey to design surveys, HubSpot to host surveys on a custom landing page, and Adobe Insights to generate reports.
Manually coordinating these separate platforms typically requires significant manual coordination, and, in some cases, platform incompatibilities may arise. Making these pipelines efficient requires integrating these platforms together through process orchestration software.
Many survey distribution methods are available such as email, email-to-mail, direct calling, landing pages, chatbots, and more. Survey incentives should also be considered a tool as they often garner a higher response rate for your surveys.
Utilizing these tools and methodologies requires organizations to juggle an email service like Mailchimp, a website CMS like WordPress, and a discount code generator for your incentives. If you have more advanced distribution requirements, such as sending out surveys after the user performs specific actions, the process can become significantly more complex to send the appropriate survey.
To use the collected results of their surveys, organizations must prepare reports and analyses to review a campaign's data and gather insights. Report and analysis generation is a crucial process of customer surveying and requires significant manual input. Pulling insights from data sets requires context, knowledge, and complex interpretations, often manually through software such as Excel, Nvivo, or Enterprise. Processed data analyses such as t-scores, ratios, cross-tabulations, regression analyses, etc., are used to interpret and draw conclusions from data.
Use Flow’s no-code automation tools to automate your survey distribution, such as with manual tasks like transferring data to third-party platforms to distribute the surveys.
Integrate all your customer surveying tools together with Flow.
Automate survey report generation with Flow.
Expand your collection methods with Converse’s Intelligent Virtual Agents (IVAs) and its generative AI capabilities.
Symphona tools are no-code, allowing for people of any technical skill to use them. Furthermore, with Symphona operating on a usage-based system, your organization only pays based on how many automations you use.